Fawaz Ali Thawabieh, Muhammad Saleem and Mohamed W Hashim
Nation, society or organization’s prosperity depends on how creative and innovative the human assists they possess. It is widely believed that human creativity is one of the main sources of gaining sustainable long-term competitive advantage for an organization or a Nation. Low oil prices has continued to weigh heavily on the GCC (Gulf Cooperation Council) economies and forced these countries to diversify its economy and become less reliant on crude oil. In this context the need for creating a society that is creative and could use its creativity to innovate in the different sectors will be critical of its future success. This article shall discuss what creativity is and its evaluation and highlight the need for creativity in organization and how they could gain a competitive advantage. The authors have further investigated the present status of Innovation in the GCC counties by considering the Global Innovation index report 2015.
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