Anders Sandoff*
Companies can improve their presentation by simultaneously pursuing and effectively consolidating the advantages of collaboration and competition, as the competition hypothesis has demonstrated. However, because it is unclear how to adjust the dual powers of competition and participation, which must coincide but conflict, competition does not always produce the best results. Certainly, the perplexing concept of competition creates strains such as the duality of trusting and doubting simultaneously, creating and appropriating esteem, and creating individual and normal advantages.
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