జర్నల్ ఆఫ్ మాస్ కమ్యూనికేషన్ & జర్నలిజం

This article discusses the financing of public broadcasting. This issue is considered from the standpoint of independence of public broadcasting as an informational, educational, communicative source that serves civil society. In considering the sources of financing, we were guided by the experience and examples of the European Union countries, research in this field, identified the advantages and disadvantages of the sources of funds formation. On the example of Ukraine considers the formation of public broadcasting and problems of formation of sources of financing. Given the national peculiarities of the formation of public broadcasting and contextual factors, the own vision of the structure of funding sources was proposed. It is suggested to use the complex approach to the formation of the structure of financing of public broadcasting. An example of many Western countries, where the basis of financing of broadcasting creates one source, cannot be used in Ukraine. Therefore, several sources of funding have been proposed to create conditions for the independent functioning of public broadcasting in Ukraine.
 

The article focusses on assessing whether development journalism is successful in government media or not. The paper has been presented to public lectures and seminars. The purpose of this essay is to address the question that to what extent the employment of the model is successful. Though the question at hand calls for a quantitative data analysis, this specific article attempts to addresses it descriptively and the thesis statement of this article is that it is too difficult to claim that development journalism in Ethiopia is successful or rather the extent of success of DJ in Ethiopia is quite low

Access to health care has always remained a major challenge across most of the developing countries. In India, where nearly 68.85 per cent of the population reside in rural areas, public health service faces many technological and operational challenges. Similarly, Odisha, being considered a poor state and having a rural population of 83.31 per cent also bears the brunt of health divide to a great extent. No doubt, the government has initiated several schemes to address public health issues, but lack of awareness among the stakeholders, inadequate physical infrastructure and geographical barriers have affected a lot in health care delivery. However, rapid adoption of mobile telephone technology in rural areas has brought forth newer possibilities in health communication to bridge the health divide. According to the data given by TRAI, Odisha has a tele-density of 81.08 per cent as on July 31, 2017. Hence, mobile communication has a greater potentiality to be exploited as dependable and effective ICT media for public health. At the same time, the growing sophistication of the mobile networks – offering high speed data and cheaper but powerful handsets – has come with the possibility of greater personalisation and citizen-focused public health and medical care. This paper aimed to explore the multiple roles and effectiveness of mobile communication for the delivery function of public health programmes related to child and maternal health care. Apart from a discussion on audio-visual contents and mobile applications, the study, based on literature and interviews, has also analysed how the health services is improved by using prompts and reminders through voice calls and text messages for the health workers. 
Bridging